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Heat maps - an eye tracking data visualization technique

In the quest to build the perfect dashboard or scorecard, we are always looking to present the most important data in the most visible location. This is a fascinating area of study which includes usability testing and even eye tracking technology. The savvy folks at MarketingSherpa.com have published full-color "heatmaps" of viewer reading & click patterns from a study on "How to Copywrite and Position Your Google Ads for Better ROI". Go to http://www.sherpastore.com/Google-eye-tracking.html?8928 to see details on their "Google Eye Tracking Study: How See & Click on Google Search Results".

It's also profiled by the famous Dave Taylor at http://www.askdavetaylor.com/whats_a_google_web_page_heat_map.html.

Eye Tracking Data Visualization 

Image provided by and used with permission from MarketingSherpa, Copyright 2005-2006

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy's favorite books.

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One Response to “Heat maps - an eye tracking data visualization technique”

  1. heatmaps for data visualization - dashboard design technique Said on July 27th, 2008 at 9:10 pm quote

    [...] that we have discussed the use of heat map techiques for data visualization. We looked at Google Eye Tracking heatmaps for marketing optimization and the ever popular heat maps for stock market dashboards. We even [...]

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Last Modified: Monday, March 13th, 2006 @ 19:39

This business intelligence dashboard blog entry was posted on Monday, March 13th, 2006 at 7:39 pm and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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