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From a simple excel dashboard to a fully integrated enterprise reporting suite, the Business Dashboard is being quickly adopted as the new face of Business Intelligence. It has a rapidly growing role in BI reporting and analysis.

An enterprise dashboard allows at-a-glance visualization of company health and monitoring of key performance indicators. Simple to understand and high in ROI, these executive dashboards are becoming "must-haves" for all enterprises. Easy-to-use by business users and fun-to-implement by the IT department, BI dashboard projects are quickly funded and politically popular.

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"Dashboards by Example" is a business intelligence blog dedicated to showing you actual examples of do's and don'ts of dashboard design. Study examples of enterprise dashboards, scorecards and other business intelligence interfaces implemented by the world's top organizations.

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Heat maps - an eye tracking data visualization technique

In the quest to build the perfect dashboard or scorecard, we are always looking to present the most important data in the most visible location. This is a fascinating area of study which includes usability testing and even eye tracking technology. The savvy folks at MarketingSherpa.com have published full-color "heatmaps" of viewer reading & click patterns from a study on "How to Copywrite and Position Your Google Ads for Better ROI". Go to http://www.sherpastore.com/Google-eye-tracking.html?8928 to see details on their "Google Eye Tracking Study: How See & Click on Google Search Results".

It's also profiled by the famous Dave Taylor at http://www.askdavetaylor.com/whats_a_google_web_page_heat_map.html.

Eye Tracking Data Visualization

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy's favorite books.

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What do you think about this dashboard post? Please leave a comment. Your opinions are valuable to the entire business dashboarding community.

One Response to “Heat maps - an eye tracking data visualization technique”

heatmaps for data visualization - dashboard design technique Said on July 27th, 2008 at 9:10 pm quote
[...] that we have discussed the use of heat map techiques for data visualization. We looked at Google Eye Tracking heatmaps for marketing optimization and the ever popular heat maps for stock market dashboards. We even [...]

Last Modified: Monday, March 13th, 2006 @ 19:39

This business intelligence dashboard blog entry was posted on Monday, March 13th, 2006 at 7:39 pm and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Dashboards by Example Volume 1 Goals and Objectives

"Dashboards By Example - BI Dashboard Samples" is the theme and mission statement of this blog. We salute the Dashboard Spy in the field - those business users, project managers, IT executives, application designers, business intelligence experts, analysts, coders and subject matter experts who are on site creating this exciting and new "face of BI". Your business intelligence dashboard can go by many names - performance dashboard, executive dashboard, business dashboard, balanced scorecard, KPI metric summary, enterprise dashboard, bi dashboard, corporate dashboard. Whatever we call it, we believe that the at-a-glance visual approach is the key to user-centric design. Let's learn from each other's dashboard examples and continue to increase the level of usability and usefulness.

We strongly believe that the more dashboards you study, the more adept you will become at choosing correct design solutions for your company. "Learn by Example" is not just a motto - we take it literally, hence the name "Dashboards by Example". So take every chance you get to view examples of BI interfaces. As a matter of fact, take a second now, and study this dashboard example.

What's on your Dashboard?

The Dashboard Spy wants your dashboards!! I've collected over 1000 screenshots of business intelligence dashboards and scorecards for Volume 1 and now need you to send me the next 1000 dashboards for Volume 2. Email me at info at dashboardspy.com and tell me about your dashboard. Send me images, notes, technical details, business rules, metrics, KPIs, anything that you think your fellow Dashboard Spies will have an interest in. Keep this library of dashboarding resources going!

Also, I'd love more links to both the main Dashboard Spy site at http://dashboardspy.com and the Volume 1 blog of 1000 dashboards at http://www.enterprise-dashboard.com. I'd love your help in making these resources better known.

Looking forward to seeing your dashboards, The Dashboard Spy

P.S. Did you check out this free dashboard template for wireframing? Click on the image below for the download link and instructions. Consider it a gift for your unfailing support. Thank you very much. Sincerely, your friend in dashboarding, Dash.