Marketing Dashboard - tracking brand performance, market share, nielsen ratings, media spending, awareness
Here's a look at a marketing dashboard from scanmar. Head to head brand comparisons are made with product marketing elements such as brand performance, market share, growth, spending, nielsen numbers, awareness factors, and other key performance indicators.
Dashboard Screenshot:

Market Share Analysis Screenshot:

Homework: If you are joining a dashboard project to track marketing efforts, you have to learn all you can about this field. Start with these books on brand management.
So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of an enterprise dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy's favorite books.
Was this enterprise dashboard interesting enough to share? Help spread the news about Dashboards By Example. Click on the "Share" icon above to submit this post to your social bookmark service or email the link to a fellow dashboarder or even yourself.
What do you think about this dashboard post? Please leave a comment. Your opinions are valuable to the entire business dashboarding community.
Leave a Reply
Dashboard Spy Readers: See these related Business Intelligence Dashboard posts:
- Measuring Branding Metrics for Six Sigma Improvements for a Brand Dashboard ...
- Branding Dashboard - Gorgeous enterprise dashboards for marketing management and tracking advertising awareness ...
- Brand Marketing Enterprise Dashboard Screenshot - Tracking Corporate Reputation, Public Relations, Consumer Opinion ...
- Media Coverage Dashboard - metrics for tracking PR campaign results ...
- Beer Marketing Dashboard - Raising a glass to enterprise dashboards ...
- Howard Dean Media Tracking Dashboard - Tracking PR metrics and earned media KPIs ...
- The Tim OReilly Book Publishing Metrics Executive Dashboard ...
- Focus on Priorities with Desktop Dashboards ...
Latest posts of interest to the business intelligence dashboarding community - Have you read these recent enterprise dashboard posts?
- Excel Tool Tips
- Rube Goldberg Dashboard
- Dashboard Spy White Paper Collection Launches
- Excel Visualization of Olympic Medal Count
- Executive Dashboards for Wholesale Distributors
- Focus on Priorities with Desktop Dashboards
- 3rd Place Excel Dashboard is for Pharmaceutical Sales
- Diversity Dashboard
- Second Best Excel Dashboard of 2008
- Provost Dashboard


