Dashboard

Tracking media exposure and the resulting impact is a big topic in the world of marketing. Dashboards are often used to enable at-a-glance understanding of one’s media coverage. However, with a topic this far-ranging, a screen or two simply will not suffice. One public relations metrics outfit (see www.measuresofsuccess.com), produces something they call an Earned Media Dashboard in a pdf format that can run over 10 pages!

Here I show some dashboard screenshots from 2003 that tracked the PR metrics from the Howard Dean for America campaign. It’s worth studying in detail if you are interested in public relations metrics measurement. The link to the pdf was a little hit or miss for me, but keep trying the download.

This first enterprise dashboard screenshot focuses on what is called “Share of Discussion”, a metric that examines the percentage of coverage of a particular topic.

“Opportunity to See” is a concept that tracks how likely a certain PR item is actually seen by someone.

Here the PR dashboard drills down into the media exposure details.

Homework: This is a big area of study. One place to start is the book, Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation. If your interest is more on marketing metrics rather than PR, be sure to check Marketing by the Dashboard Light. Also look at these books on marketing KPIs.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy’s favorite books on business dashboards.

What do you think about this dashboard post? Please leave a comment. Your opinions are valuable to the entire business dashboarding community.  

Leave a Reply

Last Modified: Friday, July 7th, 2006 @ 07:11

This business intelligence dashboard blog entry was posted on Friday, July 7th, 2006 at 7:11 am and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Dashboard Spy Readers: See these related Business Intelligence Dashboard posts:

• Media Coverage Dashboard - metrics for tracking PR campaign results
...
• Measuring Branding Metrics for Six Sigma Improvements for a Brand Dashboard
...
• The Tim OReilly Book Publishing Metrics Executive Dashboard
...
• PR Analytics Dashboard - media analysis and assessment of public relations program effectiveness
...
• Lightbox Images on Excel Dashboards
...
• Stephen Few on Pervasive Hurdles to Effective Enterprise Dashboard Design
...
• IT Project Tracking Digital Dashboard
...
• Marketing Dashboard - tracking brand performance, market share, nielsen ratings, media spending, awareness
...

Latest posts of interest to the business intelligence dashboarding community - Have you read these recent enterprise dashboard posts?

Recently Posted

• Excel Infographics
• iDashboards Winter Olympics Dashboard
• Go Back to School for Excel
• 7 Ways to Remain Relevant for Business Intelligence in 2010
• Dashboard Data Table Navigation
• Dashboard Metrics Status Indicators
• Communicating Through Business Dashboards
• Building a Flex Dashboard
• Retail Store Scorecard
• Google Analytics Marketing Dashboard