Equipment Dealer Dashboard - An Enterprise Dashboard for Dealership Sales Management
Sales Management Dashboards
Dealership management dashboards is the topic of today’s post on The Dashboard Spy. Here we have a screenshot of PFW Systems Corp’s IntelliDealer Dashboard. Obviously, sales performance is the prime focus, but there is significant attention paid to less obvious but much needed metrics. For example, we start with a list of Recent Equipment Lost Sales. To me, this is the right approach to sales management. Let’s first answer the question of why we lost a sale so that we can get on the right track. Below the dashboard screenshot is a very helpful list of sales related KPI metrics.
Updated: This post is being updated as we have been studying sales management dashboards and these particular screenshots have generated quite a bit of interest.


Tags: Sales Dashboards, Management Dashboard
Homework: If you work with the sales department and want to speak intelligently about forecasting sales, take a look at Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process.
So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy’s favorite books on business dashboards.
PS: If you find yourself part of an enterprise dashboard effort, you must study Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing enterprise dashboards.
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