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PR Analytics Dashboard - media analysis and assessment of public relations program effectiveness
Enterprise dashboards now factor heavily into the mix of tools used in tracking the effectiveness of corporate public relations campaigns. Here is a little screenshot of a PR analytics dashboard used for several years now to monitor KPIs such as Company Mention Momentum, News by DMA, News by Category, Product Mentions, etc. Brand managers at the company use this page to monitor the mentions in the media. While there is attention paid to the momentum of the mentions (i.e. Are the number of mentions growing or shrinking?), there is no differentiation between positive mentions and negative mentions. For example, there is big news today of Dell issuing a laptop battery recall. This swells the mentions in the media, but obviously in a very bad way. BTW, I’m glad this battery issue has finally been recognized. I had this problem a while back, but no one believed me. Ah, well, the vision of the Dashboard Spy is often ignored.
Homework: PR people must read Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation. And if you are on an enterprise dashboard project, do yourself a favor and take a look at Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing enterprise dashboards.
So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy’s favorite books on business dashboards.
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