User Engagement and Conversion Metrics for Product Marketing Dashboards
Tuesday, July 31st, 2007->
Working on a marketing dashboard? Choosing which user metrics and KPIs to put on your dashboard? Here is a fine series of posts about tracking user behavior and conversion metrics for online product marketing. AARRR - Product Marketing for Pirates is a post by 500 Hats as is User Experience is a Depth Metric, not a Breadth Metric.
Both articles focus on how to measure customer flow through an ecommerce experience and what the relevant metrics should be. The key idea is to measure the user’s engagement with your content and the website experience.
There are some very nice graphics in the articles. Here is a chart with example conversion metrics:

» Read more about this business intelligence dashboard example: User Engagement and Conversion Metrics for Product Marketing Dashboards ............




