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From a simple excel dashboard to a fully integrated enterprise reporting suite, the Business Dashboard is being quickly adopted as the new face of Business Intelligence. It has a rapidly growing role in BI reporting and analysis.

An enterprise dashboard allows at-a-glance visualization of company health and monitoring of key performance indicators. Simple to understand and high in ROI, these executive dashboards are becoming "must-haves" for all enterprises. Easy-to-use by business users and fun-to-implement by the IT department, BI dashboard projects are quickly funded and politically popular.

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Physical Dashboard for Tracking Web Marketing Metrics

Who says that web analytics dashboards all look the same? Here is a real-life, physical dashboard that was found near the elevator banks of the IT department of one of the world’s leading sales organizations. This one is a real gem. It was snapped by a passing Dashboard Spy.

As you can see, it is a business intelligence dashboard that tracks the metrics of the sales leads generated by the company’s website. At first glance, it looks like a dashboard screenshot with an annotation overlaid on top - typical of the output often used by an enterprise dashboard team to brag about the value of its dashboard. But take a closer look (the second photo is a closeup) and you will see that this is a physical item, created on a poster board.

Web Marketing Metrics Dashboard

Here is the close-up. You can see that the base layer is a large-scale print of the webpage. Over that is a plastic film with the goal of 10,000 sales leads and the uptrending arrow. Below that, KPI charts are posted. These “metrics portlets” are simply printouts of excel graphs of key performance indicators.

Close-up of sales metrics dashboard

The idea is to update the metrics for people to look at while they are waiting for the elevator. I think it’s kind of neat, but then again, I’m a really big fan of real-life, physical dashboards. For other examples, see these:

Backstage Dashboard

Fire Command Dashboard

Mechanic Checklist Dashboard

Physical Gauge Dashboard

Real-world Conditional Formatting

Tags: Real-world Physical Dashboards, web analytics dashboard

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Last Modified: Friday, August 3rd, 2007 @ 13:41

This business intelligence dashboard blog entry was posted on Friday, August 3rd, 2007 at 1:41 pm and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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"Dashboards By Example - BI Dashboard Samples" is the theme and mission statement of this blog. We salute the Dashboard Spy in the field - those business users, project managers, IT executives, application designers, business intelligence experts, analysts, coders and subject matter experts who are on site creating this exciting and new "face of BI". Your business intelligence dashboard can go by many names - performance dashboard, executive dashboard, business dashboard, balanced scorecard, KPI metric summary, enterprise dashboard, bi dashboard, corporate dashboard. Whatever we call it, we believe that the at-a-glance visual approach is the key to user-centric design. Let's learn from each other's dashboard examples and continue to increase the level of usability and usefulness.

We strongly believe that the more dashboards you study, the more adept you will become at choosing correct design solutions for your company. "Learn by Example" is not just a motto - we take it literally, hence the name "Dashboards by Example". So take every chance you get to view examples of BI interfaces. As a matter of fact, take a second now, and study this dashboard example.

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The Dashboard Spy wants your dashboards!! I've collected over 1000 screenshots of business intelligence dashboards and scorecards for Volume 1 and now need you to send me the next 1000 dashboards for Volume 2. Email me at info at dashboardspy.com and tell me about your dashboard. Send me images, notes, technical details, business rules, metrics, KPIs, anything that you think your fellow Dashboard Spies will have an interest in. Keep this library of dashboarding resources going!

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P.S. Did you check out this free dashboard template for wireframing? Click on the image below for the download link and instructions. Consider it a gift for your unfailing support. Thank you very much. Sincerely, your friend in dashboarding, Dash.

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Physical Dashboard for Tracking Web Marketing Metrics

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Dashboards by Example Volume 1 Goals and Objectives

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