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Physical Dashboard for Tracking Web Marketing Metrics

Who says that web analytics dashboards all look the same? Here is a real-life, physical dashboard that was found near the elevator banks of the IT department of one of the world’s leading sales organizations. This one is a real gem. It was snapped by a passing Dashboard Spy.

As you can see, it is a business intelligence dashboard that tracks the metrics of the sales leads generated by the company’s website. At first glance, it looks like a dashboard screenshot with an annotation overlaid on top - typical of the output often used by an enterprise dashboard team to brag about the value of its dashboard. But take a closer look (the second photo is a closeup) and you will see that this is a physical item, created on a poster board.

Web Marketing Metrics Dashboard

Here is the close-up. You can see that the base layer is a large-scale print of the webpage. Over that is a plastic film with the goal of 10,000 sales leads and the uptrending arrow. Below that, KPI charts are posted. These “metrics portlets” are simply printouts of excel graphs of key performance indicators.

Close-up of sales metrics dashboard

The idea is to update the metrics for people to look at while they are waiting for the elevator. I think it’s kind of neat, but then again, I’m a really big fan of real-life, physical dashboards. For other examples, see these:

Backstage Dashboard

Fire Command Dashboard

Mechanic Checklist Dashboard

Physical Gauge Dashboard

Real-world Conditional Formatting

Tags: Real-world Physical Dashboards, web analytics dashboard

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One Response to “Physical Dashboard for Tracking Web Marketing Metrics”

  1. The Dashboard in the Lobby Said on October 2nd, 2008 at 10:22 am quote

    [...] Dashboard on an Easel [...]

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Last Modified: Friday, August 3rd, 2007 @ 13:41

This business intelligence dashboard blog entry was posted on Friday, August 3rd, 2007 at 1:41 pm and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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