Heat Maps for Data Visualization
->
Dashboard Spy readers will recall that we have discussed the use of heat map techiques for data visualization. We looked at Google Eye Tracking heatmaps for marketing optimization and the ever popular heat maps for stock market dashboards. We even looked at this ridiculously simple size and color sensitive heatmap dashboard.
Today we look at how heat mapping is used in data visualizations to optimize the customer preference of various gaming machines at Las Vegas casinos. In this environment, the likes and dislikes of customers for different machines or table setups translates to a lot of revenue. Tweaking the slightest variable can mean a huge impact on profitability.
Here’s a close up view of the data visualization heatmap. It shows usage of the machines overlaid across a floor plan.

To see this heatmap in action, take a look at this video:
You’ll see that the heatmap is a motion graphic done in a time-lapse style.
Here is another picture of the heat map dashboard:

For a related casino dashboard, see http://www.enterprise-dashboard.com/2006/07/14/casino-management-enterprise-dashboard-kpis-for-regulatory-compliance-of-slots-revenue/.
Tags: Time-lapse Data Visualization with heat maps, casino dashboard

What do you think about this dashboard post? Please leave a comment. Your opinions are valuable to the entire business dashboarding community.
Leave a Reply
Dashboard Spy Readers: See these related Business Intelligence Dashboard posts:
- Performance Maps - size matters in showing KPIs with heat map enterprise dashboards ...
- Heat maps for stock market dashboards ...
- Analysis Dashboard for the State of the Union Address ...
- Visual Design Guidelines for Geographical Data Visualization Dashboards ...
- Heat maps - an eye tracking data visualization technique ...
- GMaps Plugin for Xcelsius Dashboards ...
- Building an Executive Dashboard in Excel 2007 with Conditional Formatting ...
- GIS Dashboards ...
Latest posts of interest to the business intelligence dashboarding community - Have you read these recent enterprise dashboard posts?
- Excel Infographics
- iDashboards Winter Olympics Dashboard
- Go Back to School for Excel
- 7 Ways to Remain Relevant for Business Intelligence in 2010
- Dashboard Data Table Navigation
- Dashboard Metrics Status Indicators
- Communicating Through Business Dashboards
- Building a Flex Dashboard
- Retail Store Scorecard
- Google Analytics Marketing Dashboard




