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Heat Maps for Data Visualization

Dashboard Spy readers will recall that we have discussed the use of heat map techiques for data visualization. We looked at Google Eye Tracking heatmaps for marketing optimization and the ever popular heat maps for stock market dashboards. We even looked at this ridiculously simple size and color sensitive heatmap dashboard.

Today we look at how heat mapping is used in data visualizations to optimize the customer preference of various gaming machines at Las Vegas casinos. In this environment, the likes and dislikes of customers for different machines or table setups translates to a lot of revenue. Tweaking the slightest variable can mean a huge impact on profitability.

Here’s a close up view of the data visualization heatmap. It shows usage of the machines overlaid across a floor plan.

heatmap data visualization

To see this heatmap in action, take a look at this video:

You’ll see that the heatmap is a motion graphic done in a time-lapse style.

 

Here is another picture of the heat map dashboard:

Heat map data visualization dashboard

For a related casino dashboard, see http://www.enterprise-dashboard.com/2006/07/14/casino-management-enterprise-dashboard-kpis-for-regulatory-compliance-of-slots-revenue/.

Tags: Time-lapse Data Visualization with heat maps, casino dashboard

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Last Modified: Thursday, July 23rd, 2009 @ 10:33

This business intelligence dashboard blog entry was posted on Tuesday, July 8th, 2008 at 1:56 pm and is filed under Dashboard Screenshots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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