Internal Communications Dashboard from Klipfolio
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Business dashboards communicate information to various stakeholders across the enterprise. The challenge has been to make sure that the message gets through to the intended audience. I’ve posted in the past of how one company, Serence (now Klipfolio - more on that in a moment.) has tackled the idea of “the unvoidable dashboard“, by developing the idea of placing dashboards right on the computer desktop. The idea is simple. Why make users log into an application, when the information can be seen at a glance right on the dashboard?
Today’s dashboard screenshot is a Klipfolio Desktop Dashboard that explicitly focuses on internal communication of news across an enterprise. Take a look at this little dashboard that users would find on their desktops. Here is the company’s pitch for an internal communication desktop dashboard and description of the use case:
Klipfolio Dashboard for Internal Communications.Cut through the chatter with employee communications on the desktop.
Change the channel - Internal communication is vital to keep your workforce aligned, informed, and safe. But organizational communication competes for attention with every other kind of workplace interaction. Customers, suppliers, managers, peers, family, and news feeds bombard your audience. Direct lines and mobile phones ring; inboxes and intranets fill up; even the bulletin board in the kitchenette is heaving.
Cut through the communications chatter by changing the channel. Add active employee alerts and passive notifications to their desktop with an enterprise dashboard widget.
Abandon the communications ghetto - How do you promote the CEO’s message, the company picnic, or a community event with messages that are deleted before they’re seen? Two hundred emails a day isn’t uncommon for information workers. And nobody’s looking for another meeting.
Corporate intranets are supposed to help address the corporate communications challenge. But the reality is often a ghetto of confusing micro sites rather than a communications nerve center.

Klipfolio comes to mind today because of some news released by the company. Serence has now changed its name to Klipfolio and relaunched the Klipfolio.com website.
Here is the news release:
Klipfolio is the Desktop Dashboard for Business
Dashboard Software Firm Consolidates Brands to Concentrate on Operational Performance Management MarketOTTAWA, ONTARIO, Dec 11, 2008 (MARKET WIRE via COMTEX) — Klipfolio Inc., the developer of Klipfolio Dashboard, today announced its new statement of direction to extend its success with desktop dashboards under the Serence brand to concentrate on the operational performance management market as Klipfolio Inc. The announcement is supported by the simultaneous launch of a new Web site at http://www.klipfolio.com.
The move consolidates two successful lines of business for the desktop dashboard firm under a single recognized brand. The Serence line of branded desktop applications is joining the firm’s Klipfolio Dashboard product line to leverage the latter’s growing brand equity under the umbrella of Klipfolio, Inc.
Klipfolio Dashboard brings the value of scorecard and dashboard software to the desktop. Proven deployments with Fortune 1000 customers like Kroger, EMC, and Lufthansa demonstrate both business value and Klipfolio’s expertise in the enterprise performance management space.
“Klipfolio Dashboard gives us a real-time performance dashboard that improves data visibility for our key sales and financial metrics right on the desktop,” says Mark Meyer, Sales Manager, The Kroger Co. “Exposing these key performance metrics where they can’t be missed, when they are typically buried, has improved our performance significantly.”Enterprises rely on Klipfolio Dashboard for different reasons. Where Helpdesk and Internal Communications teams can broadcast employee notifications and alerts straight to desktops across the organization, Sales, Marketing, and Operations departments use Klipfolio Dashboard to monitor and act on changing key performance indicators.
Klipfolio’s branded desktop application line of business, which boasts clients that include Intel, Staples and H&R Block, has also been re-launched on Klipfolio’s new web site. A dedicated sub domain at branded.klipfolio.com speaks directly to this market’s requirements. For more information on Klipfolio’s new statement of direction, please see http://www.klipfolio.com/.
About Klipfolio Inc.
Klipfolio develops Klipfolio Dashboard - the desktop dashboard for business - to help the Fortune 1000 increase the visibility of business information for faster, informed decisions that improve performance and profitability. Klipfolio Dashboard is the only enterprise dashboard that presents information directly on the desktop where it’s always visible, accessible, and actionable. Founded in 2001, Klipfolio is privately held and headquartered in Ottawa, Canada. Clients include Intel, Staples, EMC, and Lufthansa.
Contacts:
Klipfolio Inc.
US and Canada
1-877-233-6149Klipfolio Inc.
Worldwide
1-613-233-6149
sales@klipfolio.comKlipfolio Inc.
Allan Wille
1-613-233-6149
press@klipfolio.com
http://www.klipfolio.com

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