This video explains how to create a high level view for executives to use to understand traffic patterns on a company website.
The video show how to set up various widgets and reports that allow drill down examination of the data. Pay particular attention to the Executive Dashboard setup and how the left side displays the marketing funnel statistics (unique pageviews, unique visitors, engaged visitors and RSS subscribers).
Studying interesting infographics can have a broadening effect on the way you think of portraying data and information. A really cool infographic can really take some time to study. Take a look at the TopGear Test Track Infographic that summarizes 18 seasons of high performance car testing. Take a look at the main graphic and then click on the link to get the large pdf version.
This excellent panel discussion focuses on what they DON’T teach you about entrepreneurship in business school. This group of successful entrepreneurs reveal what they learned in real life business that they never could have been taught in school. They also discuss what courses were actually most helpful to them and also what courses they wish they took but didn’t.
This excellent video discusses the use of strategy maps by individual managers in an organization. It gives examples of strategy maps, explains what a strategy maps is, and offers potential pitfalls as well as best practice pointers.
A strategy map is an extension of the Balanced Scorecard and was created by Kaplan and Norton.
Reasons for using strategy mapping include advantages across several categories. When properly executed, strategy maps:
Create a line of sight between individual efforts and organizational objectives.
Translate strategy to operational terms.
Align people and action.
Help put a value on things traditionally viewed as “hard to measure”.
Here’s a quick look at the overall process of building a balanced scorecard:
The process consists of seven steps over three phases:
Phase I: The Strategic Foundation
Step 1: Communicate and align the organization around a clear and concise strategy. This is the fundamental starting point behind everything else. Your strategy is what“feeds” the Balanced Scorecard.
Step 2: Determine the major strategic areas or scope for getting the organization focused on those things the organization can actually do.
Step 3: Build a strategic grid for each major strategic area (step 2) of the business. Out of all the steps in the entire process, this can be the most difficult since we must take our entire strategy (step 1) and transform it into specific terms that everyone can understand. And everything must be linked to form one complete strategic model.
Phase II: Three Critical Components
Step 4: Establish Measurements: For each strategic objective on each strategic grid, there needs to be at least one measurement. Measurement provides the feedback on whether or not we are meeting our strategic objectives.
Step 5: Set Targets for each measurement: For each measurement in your scorecard,establish a corresponding target.
Step 6: Launch Programs: Things will not happen unless the organization undertakes formal programs, initiatives or projects. This effectively closes the loop and links us back to where we started – driving the strategy that was formulated in phase I.
Phase III: Deployment
Step 7: Once the Balanced Scorecard has been built, you need to push the entire process into other parts of the organization until you construct a single coherent management system. This pulls everything together, allowing successful execution of your strategy.
And here’s a look at some of the tools in the course:
Sometimes a very straight forward approach in data visualization is all you need. Let’s take a look at this comparison of the cost of having lunch at the best restaurants in Great Britain as ranked by Michelin. Well, maybe all you really need to do is to stack a really big bunch of bar graphs and call it a day!
Information visualization analysts in countries with multiple language preferences by the user community have to work harder than the rest of us. Here’s a look at an infographic that comes in an English language version as well as the original Hebrew version.
This one in particular makes for a good example. You don’t just have the challenge of translation, but all the left to right, right to left parsing issue. It’s almost twice the work!
Business intelligence and business analytics platform marketing is getting slicker and slicker. We are seeing a rash of high production value commercials for various BI software and analytics platforms from the major vendors. We also see service offerings being advertised this way. Here’s a look at a couple of these spots.
This first one is from CapGemini and it titled “Business Analytics and Big Data: The Battleground for Competitive Advantage”.
And here is one from IBM called Designed for Data. It’s part of their i for Business series.
This one is in a super wide screen format and is also from IBM. It’s called Business Analytics: Turning Data into Insight. It starts off with a very interesting fact: All the data in the world that existed up to 2003, we generated now in two days.
And this pitch for support, training, and consulting services for IBM Business Analytics from Inca.