Dashboard Spy readers will recall that we have discussed the use of heat map techiques for data visualization. We looked at Google Eye Tracking heatmaps for marketing optimization and the ever popular heat maps for stock market dashboards. We even looked at this ridiculously simple size and color sensitive heatmap dashboard.

Today we look at how heat mapping is used in data visualizations to optimize the customer preference of various gaming machines at Las Vegas casinos. In this environment, the likes and dislikes of customers for different machines or table setups translates to a lot of revenue. Tweaking the slightest variable can mean a huge impact on profitability.

Here’s a close up view of the data visualization heatmap. It shows usage of the machines overlaid across a floor plan.

To see this heatmap in action, take a look at this video:

You’ll see that the heatmap is a motion graphic done in a time-lapse style.

Here is another picture of the heat map dashboard:

For a related casino dashboard, see http://www.enterprise-dashboard.com/2006/07/14/casino-management-enterprise-dashboard-kpis-for-regulatory-compliance-of-slots-revenue/.

Tags: Time-lapse Data Visualization with heat maps, casino dashboard