Reputation Management Dashboard Built with iGoogle
Dashboard Spy readers from the marketing side of the house will find fascinating the post by Marty Weintraub titled “How to Build a Reputation Management Dashboard“. Marty offers comprehensive, step-by-step instructions in his post on assembling a robust dashboard that allows a company to track your business keywords such as brand, products, company executives intent phrases and competitors. Oh, and, here’s the kicker that will excite all dashboarders whether or not they’re interested in marketing or reputation management – the dashboard is free and built with iGoogle, Google Alerts, and the Google search engine.
Here’s a screenshot of part of Marty’s reputation management dashboard:
The key to this dashboard lies in the fact that Google’s SERPs (search engine results pages) are now available via RSS notification. In other words, your feed readers can now monitor Google key words. Is the light bulb going on over your head yet?
As Marty explains in his well-illustrated post, the steps to building out the free reputation management dashboard are:
- Create a Google Account
- Setup an Excel spreadsheet with the following tabs: Brand, Product, Personnel, Competition, Industry Phrases and Intent Words.
- Populate Excel with keywords and variants. Definitely see his post for his tips in this step.
- Create iGoogle dashboard.
- Go to Google Alerts and create new alerts for each keyword (yes, manually for each keyword in your Excel file!).
- Create Google Gadgets (portlets) for your iGoogle dashboard. Copy RSS feeds for the alerts to your iGoogle page.
Visit the post to see the screenshots for each step. All will become clear. Also, Marty shows you how to use Twitter and other sources to create additional reputation monitoring channels.
Be sure to send in screenshots of your iGoogle dashboards!
Regards The Dashboard Spy
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Thank you for this thoughtful review of our dashboard post. We hope your readers find benifit in the work.
Google makes so much money on all of our content, it’s a simple pleasure to leverage their free tools…low hanging fruit
. Cheers!