So I figured nobody would be interested in SEO Dashboard KPIs. And, lol and behold, I get a notice about an extensive write up about SEO dashboards and the metrics they use. I kid you not. I was speaking to Tricia Aanderud about her new book (Building Business Intelligence Using SAS: Content Development Examples – review coming up soon), and she invited me to join her in a presentation. She suggested that I speak about SEO metrics for dashboards because she knows that I’m a nut about SEO (I specialize in high level SEO consulting for business intelligence companies). I told her “No way, no one would be interested in SEO dashboard metrics. Well, wait until you see the post I point you to today! Bottom line? Tricia was right – I was wrong!
Aaron Wall of seobook.com wrote a great post titled “Setting Up Actionable SEO Dashboards in the New Google Analytics” that everyone should check out. (Yes – Aaron, you are getting a great link from me for your hard work!)
Here’s a small clip from it:
One by one, Aaron goes on to describe 20 something widgets containing KPIs and metrics for various SEO measures. Wonderful stuff.
The Dashboard Spy